Download e-book for iPad: 101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

This accomplished, hands-on, step by step advisor is bound to allure extra power shoppers to any given site. With countless numbers of confirmed suggestions, instruments, and strategies, this freshly up-to-date variation offers the newest internet 2.0 developments and methods comparable to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising managers, small enterprise vendors, specialists, site owners, contributors, new media execs, and site designers will locate this guidebook precious for constructing on-line strategies. A own password is additionally incorporated for gaining access to the significant other web site, which supplies up to the moment online marketing information and accelerated info. From optimizing web content for se's and incorporating dynamite public kin recommendations to offline advertising and making sure patron pride, this guide and site mixed are unbeatable for important on-line promotional resources.

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Extra resources for 101 Ways to Promote Your Web Site

Example text

Also, avoid using ALL CAPS, WHICH ALSO COMES ACROSS AS SHOUTING. com) Color Notes Keep your online and offline images consistent. Logos, corporate colors, and other marketing collateral associated with your company should all be consistent. Choose your background and font colors carefully. You want to provide a pleasant viewing experience for your visitors, so be sure to use backgrounds that are not too busy and don’t obscure your text. Only certain colors show up properly on certain backgrounds.

Instead of using a large image map, it is a good idea to break the image into smaller sections so that visitors receive faster feedback without having to wait for a huge graphic to load. Also, always provide an alternate text link navigation system to assist people who surf with their graphics turned off. It amazes me how often I see Flash intros as the home page for a Web site. The Flash intros are basically videos, and the search engines have a difficult time indexing them as there is no text on the page, no Alt tags, no meta-tags, no headers, nor any of the other elements in the search engine ranking formulas.

Start with the first competing Web site, and from your review, start to add database elements to the first column. Note any types of content, target markets defined, repeat-traffic techniques used, viral marketing techniques used, search engine friendliness features used, download time for different types of Internet connections, cross-platform compatibility, cross-browser compatibility, and innovative elements. When you have dissected the first competing Web site and have noted appropriate database elements for comparative purposes, move on to the second competing Web site.

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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF


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