By Mark Tungate
Let's face it: advertisements is a kind of industries that make you itch to tug again the curtain and have a look backstage. Adland does simply that. It takes an international view of the improvement of ads, and utilizing first-hand debts from key figures it takes a difficult check out the way forward for ads as well.
The ebook comprises fresh interviews with a number of the key avid gamers who formed the realm of advertisements from the Nineteen Fifties onwards, together with: Jean-Marie Dru, President and CEO, TBWA; Phil Dusenberry, BBDO inventive legend; John Hegarty, Chairman and all over the world inventive Director, BBH; Maurice Levy, President, Publicis staff; George Lois, Madison street artwork director; Washington Olivetto, South America's most renowned adman; Sir Alan Parker, movie director, who talks approximately his early occupation in ads within the Seventies; Emanuele Pirella, Italian copywriting guru; Keith Reinhard, Chairman Emeritus of DDB world wide; Kevin Roberts, CEO all over the world, Saatchi & Saatchi; Sir Martin Sorrell, CEO, WPP; Cilla Snowball, Chairman, AMV.BBDO.
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Extra info for Adland: A Global History of Advertising (1st Edition)
LASKER’S SECOND CHOICE There were other contenders for the title, but few historians would disagree that Albert Lasker was the true father of modern advertising. Ironically, it was not his ﬁrst choice of profession. He originally wanted to be a journalist – and continued hankering after that trade throughout his career, despite (or perhaps because of) his seemingly effortless ability to sell things to people. ‘So far as I know, no ordinary human being has ever resisted Albert Lasker,’ wrote Claude Hopkins.
Nobody, in any case, could have doubted his dedication. When he won an account, he believed in learning everything he could about the company, believing like Claude Hopkins that this was the best route to sales insights. He worked all the hours that God sent, including weekends. ‘Nobody ever died from hard work,’ he was fond of saying, quoting his father. Fortunately, he also knew how to motivate staff. Joel Raphaelson recalls: ‘When I joined the agency, David must have been about 46 or 47, and he cut a dashing ﬁgure.
Thanks to his radio royalties, by 1937 Hummert was the richest man in advertising. THE END OF THE BEGINNING Advertising went back to war. As well as being deployed for the purposes of boosting morale, advertising agencies rushed to give the impression that brands were in the thick of the ﬁghting. In a manner that seems even more distasteful today than it did at the time, products were linked to the war effort. For instance, Cadillac claimed to be ‘in the vanguard of the invasion’, as Cadillac-built parts could be found in the engines of ﬁghter planes.
Adland: A Global History of Advertising (1st Edition) by Mark Tungate