By James P. Othmer
James P. Othmer, ads government became novelist, offers us a hilarious, own, and sneakily profound chronicle of the earlier, current, and way forward for the advertisements business. On one point it’s the wickedly humorous, compelling own chronicle of the increase and fall of a modern day advert guy; a riveting insider’s examine the extraordinary transformation happening in advertising's most popular notion factories. yet take a step again from the stories of lavish shoots, companies at the breaking point, and pampered mega-brands and Adland turns into even more: a photo of ways we live our lives thirty seconds at a time. humorous, deeply considerate, and totally distinctive, this publication is either a wildly fun journey in Adland, brilliantly stated, and an exploration of the worth of lifestyles within the info age.
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Extra resources for Adland: Searching for the Meaning of Life on a Branded Planet
LASKER’S SECOND CHOICE There were other contenders for the title, but few historians would disagree that Albert Lasker was the true father of modern advertising. Ironically, it was not his ﬁrst choice of profession. He originally wanted to be a journalist – and continued hankering after that trade throughout his career, despite (or perhaps because of) his seemingly effortless ability to sell things to people. ‘So far as I know, no ordinary human being has ever resisted Albert Lasker,’ wrote Claude Hopkins.
Nobody, in any case, could have doubted his dedication. When he won an account, he believed in learning everything he could about the company, believing like Claude Hopkins that this was the best route to sales insights. He worked all the hours that God sent, including weekends. ‘Nobody ever died from hard work,’ he was fond of saying, quoting his father. Fortunately, he also knew how to motivate staff. Joel Raphaelson recalls: ‘When I joined the agency, David must have been about 46 or 47, and he cut a dashing ﬁgure.
Thanks to his radio royalties, by 1937 Hummert was the richest man in advertising. THE END OF THE BEGINNING Advertising went back to war. As well as being deployed for the purposes of boosting morale, advertising agencies rushed to give the impression that brands were in the thick of the ﬁghting. In a manner that seems even more distasteful today than it did at the time, products were linked to the war effort. For instance, Cadillac claimed to be ‘in the vanguard of the invasion’, as Cadillac-built parts could be found in the engines of ﬁghter planes.
Adland: Searching for the Meaning of Life on a Branded Planet by James P. Othmer