Download e-book for iPad: Advertising Age: The Principles of Advertising and Marketing by Esther Thorson, Margaret Duffy

By Esther Thorson, Margaret Duffy

ISBN-10: 1111528756

ISBN-13: 9781111528751

Drawn to studying in regards to the demanding, fascinating, and the societal very important fields of advertising verbal exchange? This publication catapults you into that global. you are going to study what it really is prefer to paintings in those fields and approximately the entire instruments on hand to you as a qualified persuader in contemporary media setting.

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Extra info for Advertising Age: The Principles of Advertising and Marketing Communication at Work

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One problem is that media companies from Google to Condé Nast, which publishes magazines, are offering advertising development that directly competes with agencies. Another is that so many new skills and understandings are needed for handling a brand in the digital environment (from smartphones to Twitter) that agencies aren’t able to provide the necessary expertise. What can be done? The experts interviewed have some great ideas. Which ones make the most sense? Consider these possibilities as areas that you can specialize in and provide clear innovation possibilities to the industry.

All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 3 CHAPTER Important Times in Advertising History In the 1984 Super Bowl, the Los Angeles Raiders beat the Washington Redskins 38–9 in Tampa.

Lots of people have tried to figure out just what makes agencies successful. Most agree that ad agencies have “personalities” and that you can see them reflected in the advertising that they do. article_ id=143477). Many argue the importance of treating ad professionals well. Check out the list of things that some agencies are doing to make sure their culture is a winning one. In Adland, the Best Culture Lures the Best Talent As Hiring Freezes Thaw, Expect Fun, Contemporary Agencies to Have an Easy Time Attracting and Retaining Quality Staffers As a student of advertising and marketing communication, you’ve probably thought about what it’s like to work in communication at an agency, a corporate office, or perhaps for a charitable organization.

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Advertising Age: The Principles of Advertising and Marketing Communication at Work by Esther Thorson, Margaret Duffy

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