By Philip Hanson
Publication through Hanson, Philip
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Extra resources for Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia
Lack of sales led to its withdrawal from production by some dairies but in Estonia, especially, a press and television advertising campaign succeeded in creating a market, and production was expanded. 3 The 'Severyanka' knitting machine is quoted as a closely parallel case, with trade organisations clearing excess stocks of this formerly unknown product by press advertising which cost them less than one month's continued holding of the stocks would have done. 4 3 4 (27 ). (27). 52 Advertising and Socialism (This was probably a small, once-for-all operation.
The newspaper had developed advertising initially because the staff were allowed to keep some of the above-plan profit from it as quarterly bonuses. This had been stopped from above, despite the introduction of the new reform system which was intended to encourage precisely this sort of arrangement. The paper was also unable to get permission to take on more staff to handle advertising. It therefore stopped taking any more, having no interest in doing so, and actually losing by it from the increased and unrewarded work-load on the existing staff.
Where they are horizontal the relationship is consultative. Broken lines denote representation in the IDCA. :> planning and finance section ~--- deputy director supply and disposal section -----, demonstration hall advertising organisation section press and printed advertising section I advertising section cinema radio, TV, director---editorial and design council advertising design section chief designer plants and workshops productiontechnical section chief engineer Internal structure of a republic-level advertising organisation (Roskooptorgreklama) Source: ( 6), p.
Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia by Philip Hanson