Download e-book for iPad: Advertising in the Age of Persuasion: Building Brand by D. Spring

By D. Spring

ISBN-10: 0230116949

ISBN-13: 9780230116948

In the course of the Forties and Nineteen Fifties, American advertisers made themselves very important to enterprise, media, govt, and spiritual institutions.  They predicted an American-led international buyer order supported through advertisements dependent media the place the logo took priority over the company that owned it, and advertisements, propaganda, and public kinfolk have been thought of a similar thing.  To aid those rules and confirm that the ads remained of price, they demonstrated relationships with the government and nationwide protection businesses, constructing a community and procedure for disseminating persuasive info that survives into the twenty-first century. 

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Extra resources for Advertising in the Age of Persuasion: Building Brand America, 1941-1961

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27 Civil Rights The Advertising Council and the American Heritage Foundation also hoped that the Freedom Train could help with the country’s unresolved labor and civil rights issues, particularly since these conflicts were used internationally to discredit the United States. American brand-name manufacturers and the Advertising Council had been plagued by civil rights issues in the global war of ideas. In 1944, the Carnegie Corporation commissioned Swedish economist Gunnar Myrdal to study race relations within the United States.

This report reached an international audience and provided fuel for Soviet propaganda, and other critics of the United States. American advertisers and brand-name manufacturers were in an awkward position regarding civil rights, especially with the advent of television. They did not want to alienate any potential market, so they needed to attract and include African American audiences without offending and upsetting white Americans used to a country segregated either officially by Jim Crow laws or unofficially by neighborhood and vocation.

Com “Persuaders in the Public Interest” ● 25 purchased 800 million war bonds. ”63 The Advertising Council Unlike its World War I predecessor, which was quickly dismantled after the war, the War Advertising Council became a permanent peacetime institution, the Advertising Council. ” After World War II, President Truman supported the creation of a permanent peacetime Advertising Council that would work with the American government. 64 Truman authorized John W. 66 In 1946, the Advertising Council established its peacetime structure and network for campaigns.

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Advertising in the Age of Persuasion: Building Brand America, 1941-1961 by D. Spring


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